If you’re a chiropractor looking to do some aggressive marketing, you’ve probably fallen into the trap of getting an expensive website and paying some SEO firm to do your marketing and promotion. All of this has probably put a huge dent in your business, not to mention your profit margins.

Even established chiropractors have seen a slowdown in their business because of today’s economic crunch. Threatened with financial jeopardy, many are looking for new, updated marketing tactics that set their practice apart from the same old marketing techniques used by others in the industry.

The New Food Pyramid The U.S. Department of Agriculture has recently released a new, more individualized, food pyramid called MyPyramid. The USDA is offering many tools and tips on www.mypyramid.com. The traditional food groups include grains, vegetables, fruits, milk, and meat and beans. An important new category, Physical Activity, has been added to the overall pyramid. Sample menus, vegetarian diets, and tips for eating out are part of the informative and fun materials provided by the USDA. “MyPyramid for Kids” reminds kids to be physically active every day and to make healthy food choices. “MyPyramid for Kids” posters and coloring pages are available for downloading on the MyPyramid site. “Steps to a Healthier Weight”, dietary guidelines, and detailed information for pregnancy and breastfeeding are included, as well as steps for outlining personalized MyPyramid Plans.

Strong bones are important for all of us, not only for the aging baby boomers about whom we are hearing so much lately. And, “strong bones” are much more than a marketing ploy cooked-up by the dairy industry and pharmaceutical companies.

The New Food Pyramid The U.S. Department of Agriculture has recently released a new, more individualized, food pyramid called MyPyramid. The USDA is offering many tools and tips on www.mypyramid.com. The traditional food groups include grains, vegetables, fruits, milk, and meat and beans. An important new category, Physical Activity, has been added to the overall pyramid. Sample menus, vegetarian diets, and tips for eating out are part of the informative and fun materials provided by the USDA. “MyPyramid for Kids” reminds kids to be physically active every day and to make healthy food choices. “MyPyramid for Kids” posters and coloring pages are available for downloading on the MyPyramid site. “Steps to a Healthier Weight”, dietary guidelines, and detailed information for pregnancy and breastfeeding are included, as well as steps for outlining personalized MyPyramid Plans.

We all know someone with high blood pressure (HBP), possibly a beloved family member or a lifelong friend. This common problem affects one in four American adults.1 An alarming 75% of patients with type 2 diabetes also have HBP.2

We all know someone with high blood pressure (HBP). It is possibly a beloved family member or a lifelong friend. This common problem affects one in four American adults.1 An alarming 75% of patients with type 2 diabetes also have HBP.2

The New Food Pyramid: The U.S. Department of Agriculture has recently released a new, more individualized, food pyramid called MyPyramid. The USDA is offering many tools and tips on www.mypyramid.com. The traditional food groups include grains, vegetables, fruits, milk, and meat and beans. An important new category, Physical Activity, has been added to the overall pyramid. Sample menus, vegetarian diets, and tips for eating out are part of the informative and fun materials provided by the USDA. “MyPyramid for Kids” reminds kids to be physically active every day and to make healthy food choices. “MyPyramid for Kids” posters and coloring pages are available for downloading on the MyPyramid site. “Steps to a Healthier Weight”, dietary guidelines, and detailed information for pregnancy and breastfeeding are included, as well as steps for outlining personalized MyPyramid Plans.

Chiropractors have long been deficient when it comes to innovative marketing. Most fail to learn or apply the important lessons of business management when it comes to their practice. They have a great deal of technical knowledge, but lack common business sense. Times are changing, however, and those who are willing to open their minds to new ideas will see themselves pull ahead quickly from the pack. A slowing economy doesn’t need to be a threat when you have the tools to effectively market your business in today’s digital world.

The TV classic ER helps teach armchair physicians to become amateur diagnosticians. He’s in shock! She’s got kidney stones! Rule-out pheochromocytoma!