A Mouth Watering Frothy Gourmet Coffee Is A Great Way To Greet Your Day!
Specialty coffee is a matter of choice, not a beverage of chance. The definition of specialty coffee or gourmet coffee begins at the origin of coffee, the planting of a particular variety into a particular growing region of the world. Specialty coffee is distinguished by quality rather than volume. Therefore, higher grades of coffee have typically been grown on smaller farms using more natural methods of cultivation. Gourmet coffee is a booming business in the U.S. Just looks at the ubiquitous Starbucks, whose net revenues were up 22 percent in 2007 on sales of $7.8 billion. And now it appears that McDonald’s is positioning itself to capture a piece of the specialty coffee market on a global scale.
